B2b Marketplace

The Challenge

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this mindset applies.